If you're immersed in the corporate world, you've likely noticed that innovation is no longer a differentiator—it has become a necessity for companies, right?
Now, it can be said that innovation is crucial for standing out in the market, differentiating from the competition, and above all, winning over employees and consumers with unique solutions.
It’s a mistake to think that innovation only impacts the external environment of organizations. Today, it is also a key factor in improving processes, increasing productivity, and even reducing a company’s costs.
However, to be truly effective, it must be deeply embedded in the organizational culture and the mindset of all employees—and one of the ways to achieve this is through corporate innovation.
How about discovering how this practice can positively impact your business and boost your career? Keep reading the article.
What is the impact of corporate innovation on businesses?
Corporate innovation is recognized as the practice of fostering entrepreneurial initiatives within an existing organization. Its standout feature is that, in this case, the entrepreneurs are the company’s own employees.
These employees, who are already familiar with the company’s processes, shortcomings, and customers, come together to identify areas for improvement and develop new, innovative products or services. As a result, the chances of a project succeeding are significantly higher!
Today, we can say that corporate innovation is one of the best strategies to enhance business innovation. Additionally, it provides unique opportunities for teams to take calculated risks.
This creates a significant ease in identifying new markets that can be explored to expand businesses and operations. Moreover, corporate innovation brings an added bonus: employees become motivated, satisfied, and confident in their work, fostering the development of an intrapreneurial mindset and skills that make a remarkable difference in their careers.
Benefits of Corporate Innovation for Employees' Careers
Now that you know innovation and corporate innovation go hand in hand, it’s time to explore the features of this practice that contribute to career growth and professional development for teams.
1. Choosing projects aligned with your goals: Adopting an intrapreneurial mindset gives you the opportunity to engage with and contribute to projects that align with your career objectives.
2. Developing new skills: Creative thinking, problem-solving, project management, and stepping into leadership roles will become part of your daily life.
These skills are highly valued and recognized in any sector you wish to build your career. They are lifelong assets!
3. Increased visibility at work: By dedicating yourself and sharing promising ideas, you open doors to future promotions, challenges, and growth opportunities.
After all, companies seek people who work with purpose and a forward-looking vision!
4. Expanding your network The deeper you dive into innovation and corporate innovation, the more you’ll connect with diverse professionals.
This is a fantastic way to build partnerships, share knowledge, and strengthen your network in your area of interest!
To demonstrate how transformative corporate innovation can be for your career, here’s a real testimonial from a participant in Voe Sem Asas' acceleration journeys:
"Corporate innovation transformed my ability to connect different things in my work routine and gave me the chance to experience a new reality and think of new ideas (…). It allowed me to envision a different future, not only for my career but also for how I approach my work." gave me the opportunity to experience a new reality, to think of new ideas (…). This allowed me to envision a different future, not only for my career but also in the way I work
– Gusttavo Siqueira, Senior Regional Manager at Unilever

How to Put Corporate Innovation into Practice to Boost Your Career
We’ve reached the final – and perhaps the most anticipated – section of this article: discovering how to take action with corporate innovation to thrive in your career. Ready? Let’s dive in!
- Seize every opportunity that comes your way:
Pay close attention to areas for improvement and potential problems within your company. Then, evaluate how you can solve them while contributing to the organization’s goals.
- Commit to continuous learning:
Identify the requirements and skills needed to perform tasks in the best possible way – and focus on developing them. Innovation-focused training and mentorships are always great investments.
- Face challenges head-on:
Challenges will be a regular part of your journey! After all, without problems, there are no innovative solutions, right? The key is to remain resilient and learn from every experience.
Did you enjoy the tips? Count on us to truly immerse yourself in the world of corporate innovation! Visit our website to explore our 5 acceleration journeys, and don’t forget to follow us on social media.